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SportFest 2020 Virtual Edition

SportFest 2020 was cancelled due to the COVID-19 pandemic. Although rescheduling was considered, the Lethbridge Sport Council decided the best option was to cancel the 2020 event with the hope that we can hold a successful event in 2021.

In the meantime, we still want to help our exhibitors and local sport organizations promote themselves to the community and make the connections needed for our community to access the quality sport opportunities you offer.

For SportFest 2020 Virtual Edition we are offering local sport organizations and businesses the opportunity to purchase a promotional package from the Lethbridge Sport Council. The cost will be the same as SportFest registration would have been. The package will include:
  • 'long-form' informational video (5-7 minutes in length)
  • 'short-form' promotional video (30-60 seconds in length)
  • online magazine based on informational video

​These videos will be produced over the next few months and will be a collaborative effort between our staff and your organization to collect the information, footage, photographs and other information needed. The order of the video production will be based on a number of factors, including response to this invitation, what assets already exist and what will need to be collected (and if the facilities/programs are open and running to get them), staff capacity, and participation in past SportFest events. If you would like to register to participate in SportFest 2020 Virtual Edition click the link at the bottom of this page to SIGN UP!  Once you sign up, you'll be contacted by Lethbridge Sport Council to discuss the details, next steps, and payment.  Please note that capacity is limited, but we will make every effort to get to all organizations that sign up to participate.

​A shout out to Lethbridge Minor Softball Association for working with us as we developed a sample of what you could expect your videos and online magazine to look like. Click the links below to see samples of all 3 products.
Long Form Video
Short Form Video
Online Magazine
More details about the products:
  • The long form video will be between 5-7 minutes, and will feature an interview-style video of your organization's representative(s) talking about the key messages you'd like your organization to communicate.  This video will be complimented by photographs and action video clips.  Our staff will work with your organization to determine your key messages and what features you'd like to highlight, and to collect all the needed assets to make a high quality video.  This video will 'live' on our YouTube channel, and will be embedded on the enhanced member listing for local sport organizations on the new Lethbridge Sport Council website, which will launch later this summer.  You will be able to embed or share the video to your own website or social media. 
  • The short form video will be 30-60 seconds in length and will include still photographs and action video, with an audio script.  This will be more like a commercial that gives the viewer a quick summary of your organization.  Our staff will work with you to develop the script, which we will record.  This video will also be uploaded to our YouTube channel, and you are free to share from there.  You will also be provided with the video file, which you are able to use as you see fit.
  • The online magazine will be based on the long form video, and will capture the same messages, but will be ideal for people who'd rather read about you than watch a video.  This publication will 'live' on our Issuu channel, and you will be able to embed the file on your own website, or share it to your social media channels.  You will also be provided with a pdf version of this magazine, so you can print it if you like.  The online magazine will have your long form video embedded in it. 
Whenever posting, sharing or embedding the videos on your social media or website, we ask that you tag or mention us in the post, or link to our website on yours. We plan to start sharing and promoting the videos on our social media, website, and e-newsletters by the end of June and will continue to do so throughout the summer and beyond.
Pricing in effect until August 31, 2020
  • Non Profit Sport Organization - $200
  • For Profit Business (offering sport programming) - $300
  • Other - contact us 
Sign up for SportFest 2020 Virtual Edition
Thank you to our SportFest sponsors!
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